Questions and answers

What does it take to become a publisher?

If you have a website, a blog, newsletter or a set of data you can be an affiliate publisher.

It is all about the traffic. The more traffic you can create for an advertiser, the more you earn.

In LeadXpansion we mostly work with other networks. But if you are a stand-alone-publisher we can still help you.

How do I get paid?

As a LeadXpansion publisher you are always garanteed your commision. LeadXpansion will pay for your leads every month – regardless of when advertiser pays us. 

We operate with a 20 day net payout for all our publishers. 

How do I apply to become a publisher?

Fill in an application using the link on this page:


After that LeadXpansion will process the apllication and maybe reach out to clear up further questions. If we find that you have the setup to ensure quality traffic til our advertisers, we open your account and you are good to go.

What if I know very little about tracking and technic?

We are more than happy to help you get started and guide you in regards to tracking and setting up you account. If you have any question about a campaign setup, we are here to help you. 

What Geo's do LeadXpansion operate in?

We mainly operate in the Nordic countries, Norway, Sweden, Finland and Denmark.

However, we do have some campaigns in other geo’s. And never shy away from an interesting campaign with great potential. 

How to become an advertiser?

If you have a product or a need for new fresh leads for your business, then you are a perfect candidate for affiliate marketing.

In LeadXpansion there is no one size fits all. Therefor we encourage you to contact us so we can find the perfect setup and price for your specific campaign.

Contact us here

What verticals can I find in LeadXpansion?

LeadXpansion started as an affiliate network focused on finance. But over the years we have expanded our verticals and today we have campaigns within these verticals:

  • Finance
  • Nutra
  • Gaming
  • Surveys/competitions
  • Casino
  • Electricity
  • Casual Dating


What does the different campaign types mean?

CPC – Cost per click

This campaign type is all about traffic. Publisher gets commission per click generated to a specific site/campaign. Advertiser only pays per click and not for exposure that does not create any traffic.

CPL – Cost per lead

Publisher gets commission for every new lead generated. A Lead can be a sign-up, a new customer, a participant in a competition. Advertiser pays every time traffic turns into a lead.

CPA/CPO – Cost per Action/Cost per Order

Commission is payed per sale, per filled out application or similar. 


Commission is a percentage of the given sale amount – or loan amount if it’s a finance campaign.