Privacy Policy
LeadXpansio Aps

Version 1.0
Updated d. 05/08/2020

General information is owned by LeadXpansion ApS.

LeadXpansion ApS controls your personal information. LeadXpansion ApS acts as a controller to collect and manage personal information.

This Privacy Policy provides information on how we process and protect your personal information that you have entrusted to us. The Privacy Policy explains in detail how we handle and secure all collected information in our services.

We strongly recommend that you read our privacy policy carefully to get a clear understanding of how we handle your personal information. We understand that legal documents may be difficult to read, should you need any clarification, please do not hesitate to contact us with the information listed below, contact us on

Changes and corrections

This privacy policy may change from time to time. The use of information we collect now comes under the privacy policy that applies at that time, when such information is used. All updates and changes will enter into force immediately upon notice, which we may provide in any manner, including, but not limited to, by posting a revised version of this Privacy Policy or other information on the Website. We strongly recommend and advise you to review this Privacy Policy frequently to keep you informed of any changes that may affect you, as your continued use of the site means that you are continually agreeing to be bound by this Privacy Policy. Properly stored copies of this Privacy Policy are considered the true, complete, valid, authentic and enforceable copy of this Privacy Policy. The updated date for this Privacy Policy will be provided at the beginning of the Privacy Policy.


1.0 The data controller

1.1 LeadXpansion is the data controller – how do you contact us?

LeadXpansion (called “LeadXpansion”, “we”, “We”, “us” or “our” in this privacy policy) is the controller for processing the personal information we have received from you.

You will find our contact details below:

LeadXpansion Aps
Trekronergade 126H,
2500 Copenhagen
Company number: DK-39017032


2.0 Categories of personal data

Personal data refers to all information that can identify you as an individual or which can be related to an identifiable person. We do not collect information that is not described in our personal data policy and we never collect personal information without letting you know about this, for example by registering or buying a product or participating in a survey.
When ordering or registering on our site, as appropriate, you may be asked to provide your name, email address, phone number, or other information to assist you with your experience and help us conduct internal procedures.
We use, store and process information, including personal information, about you to provide, understand, improve, and develop the quality of services, create and maintain a trusted and secure environment, and meet our legal obligations.
Simply, we collect information from you when you register on our site, complete a form, or provide information on our site or under any of the legal grounds listed below.

We collect the following categories of personal information about you:

2.1 Registration data

Registration data is provided by you when you have registered with LeadXpansion, this includes regular personal information such as telephone number and e-mail address. LeadXpansion only collects and forwards information where the user has given their consent.

2.2 Communication data

This category contains your preferences when it comes to receiving advertising and marketing material from us (opt in/opt out), as well as your contact information that you have provided us.

2.3 Varying analysis data

This includes various analysis data collected from your behaviour when using our website (language, browser data, device, channels), some parts of this information are collected using cookies (more information on cookies below).

2.4 Other communication data

The data you provided to us when you communicate with us (via e-mail, calls, push notifications and SMS), may be covered by different types of data such as your interests, wishes, complaints or general remarks.

2.5 Specific categories of personal data

LeadXpansion does not collect and store specific categories of personal data (sensitive information). In order to understand the specific categories of personal data, they are about those who reveal racial or ethnic origin, political opinions, religious or philosophical beliefs or union affiliation, and the treatment of genetic data, biometric data in order to uniquely identify a natural person, data on health or details of a physical person’s sexual orientation.


3.0 Legal basis for processing

LeadXpansion will collect data and information directly when you use our services or visit our sites.

We have listed below how we collect or use your personal data and the legal basis for doing so. Please note that there may be one or more legal grounds for processing personal data at one time. We also rely on our legitimate interests when needed. Please contact us if you have any questions about specific legal grounds for processing.

According to the legal basis, we use your personal data to:

Send e-mail, calls, push notifications and SMS about current promotions on our site, this is related to sections of direct marketing.

To review information in our systems to improve our services and websites, according to your preferences and behaviour, we strive to provide the best possible experience and service.

Meet our legal obligations and exercise our legal rights.

Improve the materials or ads you receive from us.

3.1 Consent as a legal basis for collecting and processing personal Information

We use this foundation as one of the main reasons for collecting the information you have provided us. Your consent is given through the approval of our privacy policy, subscription to our newsletters and the continuous use of our services and our website. If you want to revoke your consent, you can easily do so through the instructions given below.

3.2 Legitimate interests as legal basis for the collection and processing of personal data

We may use this basis to process your personal information when the processing is necessary for the legitimate interests sought by LeadXpansion or by third parties (except where such interests or freedoms are infringed by interests of the data subject). We can collect and process your personal data for our business interests, so that we can guarantee a safe and reliable environment during the use of our services. We can rely on this as a company to improve our products or to perform analytical procedures, but only in a way that is compatible with your privacy rights.

If any of these purposes change with regard to the collection of your personal data, we believe that a new purpose is compatible and in line with the services we provide. We will update this privacy policy to ensure that our actions are transparent at all times

3.3 Direct marketing

Direct marketing of products and services or offers by e-mail takes place in accordance with applicable laws. LeadXpansion will or may (via e-mail, calls, push notifications and SMS) inform you of the services that may be of interest to you because of your consent to receive material from us. The material may include updates on changes to our websites, information about products or new services that we consider to be of interest to you. Direct marketing materials may include our partners offering, for example, casino deals or offers. You can always freely opt-out, this service is always free, by:

Contacting us directly via e-mail:

Activate the link placed in the message to cancel the subscription of information

Change your settings in the registration message

3.4 Use of personal data

We may use the information we collect from you when you sign up, sign up for our newsletter, respond to a survey or marketing communication, browse the site, or use some other site features as follows:

To customize the user’s experience: and to give us the opportunity to deliver the type of content and product offers that you are most interested in.

To improve: our website to better serve you and your needs.

Sending and Informing: We may send regular e-mails about your order or other products and services. We can send campaign content that you have chosen to receive. You can stop receiving promotional material by following the instructions for unsubscribing in each e-mail we send and also on our website.

Send system alerts: We may need to inform you of changes to services, we may send alerts or information about minor and significant changes that may be of interest to you.

Providing support: We can use your information to communicate with you and provide the necessary custom support.

To enforce compliance: We can join you if we see the need to maintain our internal compliance and prevent any violations.

Responding to a valid and lawful request that local authorities may impose, to defend and prosecute at a court. Meet the requirements set by national authorities and law enforcement structures.

To transfer your information when selling, merging, consolidating, liquidating, reorganizing or acquiring. In that case, all acquirers will be subject to our obligations under this privacy policy. We will notify you by posting a message on our site.


4.0 Data Retention Periods

GDPR does not specify how long your personal data will be stored; we take into account treatment purposes. We will retain data as long as it is needed for the purposes set out in paragraphs 2 and 3 of this privacy policy.

We regularly review the information we have and remove or anonymize something we no longer need or are not required to keep by law. Our conservation policy is flexible and allows us to erase early if appropriate and deemed necessary.

4.1 Right to delete

People have the right to have personal data deleted or ‘the right to be forgotten’. LeadXpansion has a process ready to respond to such requests. We will respond to a request for deletion without unnecessary delay within one month of receiving such a request. LeadXpansion may extend the time limit to respond to requests in special circumstances.

We will delete your data if we rely on consent as a legal basis for processing your personal information. When we rely on legitimate interest as a company, we can refuse to remove certain parts of your information, however, only when it does not conflict with your right as a data subject.
If you have any questions about our retention policy, please contact us.

We will contact our partners in order to remove your information from their databases. However, the responsibility for removing your information from the partner’s own database is the responsibility of each individual partner.


5.0 Our partners are also controllers

To the extent that we have provided your personal information to our partners, they are also data controllers for further processing of your data (see section 3).

5.1 Purpose and legal basis for processing your personal data

We process your personal information for the following purposes:

5.2 Marketing from LeadXpansion (controller) collects data for own use.

Data is collected for marketing purposes. The marketing covers financial and loan campaigns and gambling offers via e-mail newsletters and SMS.

5.3 Redistribute your data to our partners

LeadXpansion issues your personal information to our partners to the extent that your personal information meets the collaborator’s wishes. The individual partner is then the data manager for your personal information after your own discretion. Our partners are listed in the terms and conditions of the bonuses, according to the contact form (e-mail and phone number), the subject or topics for the user and the contact’s e-mail. For both purposes, the collected data are generally not processed for any other purpose than for what they are collected for, as stated in the policy conditions. The legal basis for our processing of your personal data is your consent.


6.0 Recipients or categories of recipients

We provide your personal information to the following recipients: Our partners are listed on all data retrieval sites with the following information:

Company name

Information about what the partner will contact you about

Contact method (e-mail or SMS)

Use of cookies *

You need to be aware that you accept our use of cookies when you accept disclaimer from LeadXpansion. We use cookies to improve your experience and to get relevant content to our campaign pages. In most browsers, you can change the settings for which cookies you allow on your computer.

*A cookie is a small piece of data that is stored in your browser and can be read by either the systems behind LeadXpansion or one of our partners. A cookie is not a program running on your computer and a cookie is not a virus or spyware!

Where your personal data originated

6.1 Collection on LeadXpansion own data collection pages

Your information is collected on our data collection pages, usually online on competition pages or pages where you can register for a service or buy a product. Your information will only be collected after you have made a separate and unambiguous acceptance of our Terms and Conditions, including this privacy policy.

6.2 Collection of data collection on partners pages

LeadXpansion buy personal information from a third party for information purposes. If your personal data collected by third parties, we refer to their privacy policy.


7.0 Your rights

The right to be informed: You have the right to be informed about the collection and use of your personal information, which we provide in this privacy policy, if you have any other questions, please contact us directly.
The right to access: You have the right to access your personal data:

You can ask us to confirm if we process your personal data.

Request a copy of the information we have.

Provide information about whether your data is transferred to third parties, how we have received your data, how long we will keep your personal data, how do we protect your data.

You are only entitled to your own personal data and not to information about other persons (unless the information is also about them or if they act on behalf of someone as a legal representative).

Right to correction: You have the right to have incorrect personal data corrected or supplemented if they are incomplete.

The right to erase: You have the right to erase or the right “to be forgotten”. Keep in mind that this right is not absolute and only applies to certain situations.

The right to limit the processing: you have the right to request limitation or suppression of your personal data. This is not an absolute right and applies only under certain circumstances.

The right to oppose: the right to object to the processing of your personal data under certain circumstances.

Right to complain: You have the right to lodge a complaint with the responsible local authorities about the processing of data ( but we encourage you to contact us first to resolve the problem.


8.0 Security

We, LeadXpansion, analyses the risks presented by the services provided, and use this to assess the appropriate level of security that we must implement to ensure the best experience for you. We ensure that we regularly review our information security policy and, if necessary, we improve it. We understand the requirements for privacy.

Your personal information is behind secure networks and is only available to a limited number of people who have special access rights to such systems and are required to keep the information confidential. Also, any sensitive information you enter is encrypted using Secure Socket Layer (SSL) technology.

The information that you have given us can be accessed, modified, disclosed or erased only by the few we have authorized to do so. These people can only act within the framework of the authority given to them to ensure maximum security and confidentiality.

We perform various security measures when a user enters, sends or accesses their information to maintain the security of your personal information.

You must take certain safety measures yourself. Accounts require a username and password to log in. You must keep your username and password secure and never disclose it to third parties; we have no responsibility for the actions of third parties that you have provided your account details or passwords.

LeadXpansion has introduced both technical and organizational protection measures to ensure that your information does not end up with unauthorized persons, abused or otherwise treated in violation of the Personal Data Processing Act. All personal data is protected by firewall and encrypted SLL.


9.0 Personal data breach

We honor our obligation to report certain types of personal data breach to the relevant supervisory authority. We do this within 72 hours after becoming aware of the violation or noticing it, where possible.
If a security breach causes an unauthorized infringement of our system that significantly affects you or persons in your system or those who hold an account with us, we will notify you in accordance with Art. 33 by the GDPR and do our best to eliminate all possible damage.


10.0 Do Not Track

Most modern browsers allow you to send a track not signal to the sites you visit, indicating that you do not want to be tracked. However, there is no established standard for how a website should react to this signal, and we take no action in response to this signal. Instead, you can manage the use and collection of certain information in Google Analytics


11.0 Contact Us

If there are any questions regarding this privacy policy, please contact us using the information below.

LeadXpansion Aps
Nørre Voldgade 11, 1.sal,
1358 København K


Company number: DK-39017032